One to Watch spotlight: savvy navvy, ‘Google Maps for boats’

A spotlight on savvy navvy, an all-in-one navigation app that is innovating the marine industry through technology and a Tech South West One to Watch 2023.

Boating is difficult… it shouldn’t be.” From a vision of a Dorset entrepreneur to over 1,000,000 downloads of all-in-one navigation app, savvy navvy. Now a global company – savvy navvy, often referred to as ‘Google Maps for Boats’, shows how technology can break down industry barriers and not least enabled more people to confidently and safely enjoy the water.

savvy navvy offers a revolutionary, easy-to-use app that brings everything you need for a seamless boating experience, all in one place. Built from the ground up using official hydrographic data, savvy navvy solves many on-water navigation issues with a routing algorithm using wind, weather, tides, and boat settings to route users to their destination in the fastest, safest route available. Recently going beyond boating, savvy navvy now also has functionalities for kayakers, paddleboarders and jetskiers and is used in over 100 countries across the globe.

“Our team of engineers and expert designers have continued to innovate savvy navvy with unique and never before seen features, and we’re extremely proud of the interest this has fostered,” says Jelte Liebrand, Founder and CEO of savvy navvy.

Going from strength to strength, the popular boating navigation app now has a 15-strong fully remote team. They are growing partnerships across the industry, launched a completely new freemium model plan in the USA, and not least secured more than £4.5m pound in crowdfunding from more than 1,800 investors, including the founders of Kahoot.

“I think our crowdfunding campaigns over the last few years have really put savvy navvy on the map. People really understand that we are trying to do something that makes a difference for boaters out there,” says Jelte.

Now turning their focus onto this year’s boating season savvy navvy is getting ready to launch the enhanced, version two, of the smartest boating app out there.

“We are excited to have our new investors on board as we continue to grow and work more closely with marine agencies and other stakeholders, building one of the most insight-rich platforms on boating behaviour,” continues Jelte Liebrand.

savvy navvy is available on Android, IOS, PC and Mac and can be used on an unlimited number of devices simultaneously. It is charts, weather, tide, marina details and passage planning with full tidal vectors – all in one place. To find out more visit


Join Growth Forge and receive £8,000 of business support for just £795.

TSW Growth Forge logo tight white