How to market your tech business in 2025

We are delighted to announce Program Agency as Brand and Marketing Partner of Growth Forge 2025.

To celebrate their involvement, we asked the team at Program to share their top tips for successful tech marketing in 2025.

Founders rightly focus on the product, investment and the people they need to grow the business. But they are often left with a brand gap – meaning lack of market share, failure to pivot towards new opportunities, poor sales pipeline and a tepid outbound approach that fails to cut through.

Program closes that brand gap through aligning the brand and marketing with the scale of the problem your tech solves, and going big with it! The team are really looking forward to working with this year’s Growth Forge companies, and helping them accelerate their growth journeys.

Emma delivers tech company brand strategy, defining value proposition, market positioning and narrative development to achieve ROI uplift for the long-term. 

Chris delivers global brand identity projects to help propel you into the big league. Don’t settle for where you are today; craft the brand you need for tomorrow – bigger projects, bigger clients, spanning markets, spawning opportunities.

And having worked with some of the best companies in Growth Forge 2024, Isobel returns to support founders to develop their Marketing Playbook – an actionable resource to tell your story with resonance and impact, detailing the tactical marketing and AI implementation required to drive growth, aligned to your product and market opportunities.

As technology evolves and market dynamics shift, successful marketing in the tech sector increasingly demands a sophisticated, multi-channel approach. 

The most successful tech companies embrace an integrated approach that combines technical excellence with authentic engagement.

The rise of artificial intelligence has transformed how companies can connect with their audiences. 

Smart deployment of AI tools, particularly large language models like Claude or ChatGPT, enables marketing teams to create and test highly customised content against virtual customer avatars that reflect real-world market segments. This allows for unprecedented levels of personalisation while maintaining scalability – a balance that was previously extremely difficult to achieve, especially for SMEs.

However, technology alone isn’t enough. Building genuine technical authority has become crucial for standing out in an increasingly crowded market. The key is demonstrating real expertise rather than surface-level engagement.

“In today’s market, success isn’t just about broadcasting messages – it’s about fostering genuine connections within your ecosystem,” says Emma McLeod, Account Director at Program. 

“The most successful companies we work with understand that marketing in 2025 means creating value through knowledge sharing and active participation in their markets.”

This community-focused approach needs to be enhanced with robust data analytics. 

If marketing is the tune, then data is the percussion – keeping everything in rhythm and measuring what matters. 

All of these efforts must underpin clear business outcomes. While clicks and likes can provide useful indicators, it’s crucial to focus on metrics that truly matter to your business growth. The most successful companies are those that regularly review their KPIs and optimize their strategy across all channels, ensuring that marketing efforts directly contribute to business objectives.

Looking ahead, the future of marketing for tech brands will increasingly depend on finding the right balance between sophisticated digital strategies and authentic community engagement. Companies that can maintain agility in their approach while staying true to their core expertise will be best positioned for sustainable growth in the evolving tech landscape.

For more insights into growing your tech business, and to access 1-1 mentoring from Program, join Growth Forge: techsouthwest.co.uk/growth-forge