Business Assessment Tool "*" indicates required fields PhoneThis field is for validation purposes and should be left unchanged.Basic informationYour name*Your email* Your role*Organisation name*Time since incorporation*Select an option0 - 3 years3 - 5 years5+ yearsWhere you're atTick the boxes to statements which are true Our organisation is pre revenue Our organisation is post revenue Our organisation is making a profit Our organisation trades internationally Tick the boxes to statements which are true Our organisation is pre revenue Our organisation is post revenue Our organisation trades internationally What are the three biggest challenges holding back your growth? Finance / funding Recruiting the right people Lack of leadership Lack of clarity around business direction / growth Competition Supply chain issues Economic uncertainty Digital transformation Marketing and sales What are the three biggest challenges holding back your growth? Finance / funding Recruiting the right people Lack of leadership Lack of clarity around business direction / growth Competition Supply chain issues Economic uncertainty Digital transformation Marketing and sales What are the three biggest challenges holding back your growth? Finance / funding Recruiting the right people Lack of leadership Lack of clarity around business direction / growth Competition Supply chain issues Economic uncertainty Digital transformation Marketing and sales Business strategyHow's your business plan looking? Well documented Clear journey mapped out Supporting documentation provided (graphs, licences, marketing materials, etc) Includes financial model Please provide details, including evidenceInnovationLet’s talk about ‘defensibility’. Tick all the boxes below that describe your offering: Innovative Disruptive Scalable Targets a clear market need Please provide details, including evidenceLet’s talk about ‘defensibility’. Tick all the boxes below that describe your offering: Innovative Disruptive Scalable Targets a clear market need Please provide details, including evidenceLet’s talk about ‘defensibility’. Tick all the boxes below that describe your offering: Innovative Disruptive Scalable Evidence of market need Please provide details, including evidenceMarket awarenessHave you identified a clear target market? Yes, with quantitative evidence Yes, with qualitative evidence or anecdotally We have a vague idea of who our target market is We haven’t identified a target market Please provide detailsHave you identified a clear target market? Yes We have achieved traction but not necessarily within a clearly defined target market No but a target market has been identified We haven’t identified a target market Please provide detailsHave you identified new horizontal or vertical markets to move into? Yes, with quantitative evidence Yes, with qualitative evidence or anecdotally We have a vague idea of new markets to target We haven’t identified a new target market Please provide detailsDo you have a marketing plan to measure performance? I have a marketing plan with clear KPIs and metrics I have a vague plan with no measurable KPIs and metrics No marketing plan Please provide detailsHow would you rate the strength of your brand identity? High - strong brand identity, with clearly defined purpose, vision, mission and values Medium - a brand identity, with some form of purpose, vision, mission and values, but could be stronger Low - unclear purpose, with no defined vision, mission or values Please provide detailsCommercialisationCommercialisation is the process of turning an idea into a product or service. Do you have: A clear route to market? Evidence of traction (eg sales, an order, a letter of intent)? A list of early adopters or testers? Please provide detailsCommercialisation is the process of turning an idea into a product or service. Do you have: A clear route-to-market strategy to expand your market? Evidence of traction in a new market (eg early adopters, orders, brand champions)? A list of early adopters or testers in your identified new markets? Please provide detailsCommercialisation is the process of turning an idea into a product or service. Do you have: A clear route-to-market strategy? Evidence of traction (eg early adopters, orders, brand champions)? Customer testimonials? Please provide detailsCommercial relationshipsWhat does your customer base look like?Do you deal with many suppliers to your business? Yes No Please provide detailsDo you have contracts in place with your customers and suppliers Yes No Please provide detailsSalesAre you/your team confident and comfortable bringing in the sales needed to achieve your growth goals? Yes, very confident and comfortable Somewhat, but we could always learn more! Not really, we need to work on this. Not sure! Company impactDoes your product or service have: Clear socio-economic impact? Clear environmental impact? Sustainability initiatives in place or planned? (e.g. B Corp status, social impact programmes, ESG (environmental, social, and governance) performance metrics, etc? Please provide detailsTeamTeamwork makes the dream work. Do you have: A clearly defined talent strategy? Identified skills and gaps within the team? External advisors/consultants? Staff members that you consider are irreplaceable? Please provide detailsTeamwork makes the dream work. Do you have: A clearly defined talent strategy? Identified skills and gaps within the team? An established board? External advisors/consultants? Staff members that you consider are irreplaceable? Please provide detailsTeamwork makes the dream work. Do you have: A clearly defined talent strategy? Identified skills and gaps within the team? An established board with a non-exec chairperson? External advisors/consultants? Staff members that you consider are irreplaceable? Please provide detailsDo you use contractors/consultants as well as (or instead of) employees? Yes No Please provide detailsFundingMoney makes the tech sector go round. Do you have: Funding in place to deliver your immediate milestones? At least 12 months of ‘runway’? A funding strategy to finance your MVP? Please provide detailsMoney makes the tech sector go round. Do you have: Funding secured to deliver your immediate milestones? A funding strategy to provide finance as you scale? New funding sources on the horizon? Please provide detailsMoney makes the tech sector go round. Do you have: Funding in place to deliver your immediate milestones? At least 12 months of ‘runway’? A funding strategy to finance your MVP? Please provide detailsTick all that apply Is your organisation regularly ‘tight’ for cash? Does the company require funding to progress on to the next stage? Are your financial forecasts showing cash ‘holes’ in the future? How has your company been funded to date?: No funding yet (too early stage) Bootstrapped / from revenue Equity investment Debt How has your company been funded to date?: Bootstrapped / from revenue Equity investment Debt What would you consider as an appropriate source of funding for your business in future? Revenue only / no funding requirements Funds from founder/s Equity investment Debt finance Other What was the source of your equity investment? Friends and family Angel investors VC funds Other IPIP means Intellectual Property - and it’s important to protect it! Do you have: An IP strategy? Protection for your IP? Freedom to Operate? Please provide details, including the stage of your IP and how it is protected.InsuranceWhat insurance coverage does your business currently have in place? Please select all that apply. Professional Indemnity Cyber Intellectual Property (IP) Directors’ & Officers’ Key Person and Critical Illness Insurance Public and Products Liability Employers’ Liability Business Property Marine Cargo Business Interruption Business Travel How frequently does your company review its insurance coverage to ensure it aligns with your evolving needs and growth? Quarterly Mid-year review Annually PropertyDo you currently occupy business premises? Yes No Are you planning to occupy (or move) business premises in the next 18 months? Yes No Please provide details.RisksDo you understand the risks your company faces? Yes, we have a risk register and mitigation plan in place, including cyber risk Yes, we have a risk register but a limited mitigation plan Yes, we have a risk register but no mitigation plan No clear identification of risk Please provide detailsTechnologyLet’s talk about your technology strategy. Do you have: A cloud platform in place (eg Microsoft Azure, AWS, DigitalOcean, etc)? Robust cybersecurity management measures in place (Cyber Essentials, ISO27001)? Access to a technology platform like Microsoft Founders Hub? Data governance policies and data management processes in place? CyberCyber resilience is crucial for growing businesses. Do you have: Staff trained annually on cyber security and data protection? Technical staff receive regular, up to date cyber security training? Technical staff have suitable cyber qualifications and experience? ExitDo you have a timeline in mind for exiting your business? Too early to think about / not something that has been considered 10 years + 5 – 10 years 2 – 5 years Within next 24 months Please provide details.
