Defining expectations

In the latest StartUp Studio Insight blog, accountancy experts Azure provide guidance around setting meaningful and measurable goals for growth.


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Don’t skip the first step: Defining expectations.

We all fall into routines, whether we realise it or not.

Most people do the same things on most days, clinging – sometimes subconsciously – to this comfortable way of living.

It’s understandable and it seems to me a logical survival method developed through evolution.

Routine means you can do a lot of things on autopilot, leaving your brain free to focus on the challenges of the day.

This is fine, as long as your subconscious routine is facilitating success in how you want to live your life.

However, if you want to change aspects of your life, breaking the routine can be tricky.

It requires you to answer an extremely difficult and yet simple question: What are you trying to achieve?

If we fail to answer this question, most of us fall back into the reliability of the ‘routine’ and years go by very quickly without demonstrable change.

I think the problem is that many people skip the first step in growth: define your expectations!

Step back and think what do you expect to achieve in the next x months, x years? Does your ‘routine’ help achieve what you define as success?

Once you’ve defined your expectations, you can set meaningful and measurable goals for both business and personal life.


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